Product Management

Whether you’re launching a new product or need support for a well-established brand, the ASPN network offers scalable solutions for achieving optimal product management objectives.

Pre-Launch Strategies
To successfully launch a specialty product in today’s marketplace, manufacturers need to understand three major components that will play a role in the success of their product; reimbursement, access and distribution. ASPN and its network pharmacies offers first hand insight into these three components and can provide actionable solutions. 

Existing Product Strategies
A well-designed product strategy is paramount to securing optimal product access and maximizing brand potential.  Our extensive knowledge of the specialty pharmacy channel coupled with our unique relationship with channel participants allow for a streamlined approach to deriving the appropriate tactics, identifying and selecting potential trade partners.  Subsequently, through ASPN, these trade partners are accessible to deploy a specific strategy through one single point of contact. 

Marketing Metrics & Informatics
Pharma/biotech manufacturers understand that data is the fuel that drives product marketing. Total prescription counts and revenue data are easy to find; however, detailed information on patient adherence, persistence and compliance—coupled with product efficacy measures—can only be tracked and reported through close interaction with every patient.  By collaborating with our specialty pharmacy partners, we can aggregate and provide you with this valuable data for use in your analytics and reporting.

• Daily “Real time” data capture capabilities
• Prescription level  claims- and wholesaler-level detail analytics
• Market share analytics and reporting
• Detailed prescriber reporting – affiliation, specialty, prescribing trends
• Expanded patient demographics
  

First-Fill Patient Assistance Program - PAP 1st
Third-party patient assistant programs (PAP) are an important step
in today’s reimbursement environment. However, there is a significant lapse between the time a patient receives a prescription and when the prescription can be processed by the PAP.  We help you close this gap to ensure prescriptions are filled quickly and effectively.

• Expedited review and hand-off of patients to the designated PAP program
• Based on patient eligibility, pharmacies agree to dispense the first dose of the prescription, thereby starting the patient on therapy potentially days or weeks before a confirmation of benefit is received from the PAP vendor.

Prescriber Integration
Prescriber satisfaction with clinically focused specialty pharmacy programs averages well above 90% “Good-Excellent” ratings.  Through the ASPN network, we can create programs that connect you to key prescribers and help you build successful relationships.

Aligned Sales Force Programs
We can co-develop programs which will strategically align your sales force with specialty pharmacy providers at the national, regional and local level.
The alignment of ASPN, pharmacies and manufacturer sales forces ensures optimal program pull-through and utilization.

Additional product management solutions:

• Compliance, persistence and outcomes tracking
• DAW strategies and programs
• Clinical and Phase IV studies
• Risk Evaluation and Mitigation Strategies (REMS)
• Preferred product positioning
• Side-effect management campaigns
• Adjunct therapy awareness campaigns
• Pre-launch distribution strategies
• Co-pay assistance programs
• Pharmacy, physician and patient education programs

For more information, please contact ASPN today.